In today’s outdoor sports market, the world-famous brand after another, such as the world’s leading outdoor brand MountainHardwear (Shan-ho), Acme (ACME), NORTHLAND, Columbia (Colombia), outdoor brands, and so are the consumers Pathfinder familiar. At present, the business for the brand’s emphasis on outdoor sports increasing, the outdoor clothing market also indicates that there will be a new climax.
In 2010, outdoor clothing in China’s potential is through the snow in a fire, creating snow economy. Snowing hard on ski suit brought sales of wearing apparel and other outdoor season, ski suits, ski hats, snow mirror, snowboarding and other products are favorable for fashionable people. Ski stores in the new surge in sales of ski suits, etc., and some no out of stock. The net to buy outdoor clothing market is very hot, just in Beijing Ski trading volume of 180 million yuan, accounting for a total transaction value is nearly 2 / 3, the seller of Beijing district-based.
In the UK, due to frequent attacks on the cold snow, outdoor clothing retailer, sales began to increase substantially. It is understood that Britain’s leading outdoor clothing company in December 2009 with turnover in 2008 compared to a record surge in 30%. Recently in the UK’s best-selling outdoor apparel categories include waterproof wind’s Jackets, Fleece Jackets, Trousers, waterproof tight-fitting jacket, soft shell jacket, boots, sweat underwear, and warm hats, scarves, gloves, socks, etc. accessories.
Faced with such hot outdoor clothing market, outdoor clothing enterprises should do? An outdoor clothing company said that under the current market, ski wear, warm clothes selling situation, in the next quarter product development, not only have anti-blizzard of Jackets come out will be more focus on the middle layer and inner layer of clothing to consumers love and care. Skiing and other outdoor sports this year, a good momentum of development, many enterprises will also be in production and sales plans take into account increased. Skiing itself is a fashion movement, involved are mostly young people, the future direction of development and high-end fashion.
Now, more and more people out of the outdoors, the pursuit of health, fashion, leisure, natural, environmentally friendly way of life, a result, China has also ushered in the outdoor sports market, the rapid development period, high-speed growth in domestic consumer market for outdoor Asia Outdoor Show brings great opportunities, which makes outdoor domestic consumer market for several years to keep 40% of high-speed growth. Strong market demand at home and abroad More and more outdoor supplies dealers and manufacturers entered the domestic market, open up the domestic market.
It is understood, outdoor textile products mainly include outdoor climbing, Jackets, ski clothes, hiking shoes, Tubu Xie, mountain climbing hat, sleeping bags, tents, backpacks, protective gear, socks, gloves and so on. Professional outdoor sports clothing and other apparel, such as assault is mainly aimed at mountain climbing, skiing and other alpine sports purposes. Outdoor sports clothing needs to have good performance, cooling and ventilation, as well as a certain degree of water resistance, as light, anti-ultraviolet radiation, wind and good thermal performance requirements. Also because outdoor textile value-added and high technology, textile technology, demanding, so my outdoor sports textiles manufacturing enterprises are not many, but opportunities also broke out at this time.
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